Abstract: The terms “Brand Africa” and “rebranding Africa” are catchphrases that are rapidly gaining currency in the place branding field. However, three main issues call into question these noble efforts at (re)branding a continent that desperately needs it: effectiveness, feasibility and desirability. Full article: http://spotghana.com/articles.aspx
Akwaaba! Welcome! Bienvenue! Bem-venidos! Bienvenidos!
Whether you’re Ghanaian by birth, Ghanaian at heart, a Black
Stars/BaGhana fan (or wannabe), or simply interested in Ghana and
Africa, we welcome you and invite you to participate in our community.
At spotGH, the spotGHANA blog, you can read what’s on people’s minds and freely
share what’s on yours. 🙂
~Your friends at spotGHANA