Comment on “More Than We Can Chew: The Paradox of (Re)branding Africa” by Cheryl N. Klufio

Abstract: The terms “Brand Africa” and “rebranding Africa” are catchphrases that are rapidly gaining currency in the place branding field. However, three main issues call into question these noble efforts at (re)branding a continent that desperately needs it: effectiveness, feasibility and desirability. Full article:


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